Search engine optimization for WordPress

1. Analysis

All search engine optimization should start with a proper word analysis to determine which words and phrases are optimal for the website. It's crucial to balance traffic volumes versus relevance for the specific website. Google (where more than 97 % of searches occur in Sweden) offers a statistical tool (Google Keyword Planner) that tells you how many times a word or phrase is Googled monthly, and how hard the competition is.

The analysis is the basis for the website's structure, how pages should be named and how titles and meta descriptions should be composed to be as attractive as possible. It also should be set in a reasonable relationship to the communicative message of the website. The balance between these is crucial for the website to feel both engaging and relevant to the recipient. We offer a simple analysis, but for projects where SEO is of greater importance and the competition is fierce, we often recommend one of our specialized partners.

2. On-page optimization

This part of the optimization is done directly on the website. It includes technical factors such page sped, mobile-friendliness, code best practice and adequate link structure. The first thing a specialized SEO agency usually does when taking on a new project is to analyze how many mistakes the web agency or programmer who created the website has made. If you hire a professional web agency, this should all be considered from the start, according to Googles recommendations. As a customer, you should not need to correct anything. This is one of the most important reasons to hire a professional web agency.

On-page also includes text and content. These should be written and adapted according to the results of the analysis. Content should engage and touch on subjects that the target group finds intriguing. Be sure to name pages according to the main words and phrases in the analysis. Use them in titles and repeat the most important ones a few times. Doing this will get you far. If you do not wish to produce text yourself, we can recommend competent and fast copywriters who solve the task for you.

3. Off-page optimization

This is about which other pages link to your website and how they do so. If a link text contains the word you want to rank high on, and the linking page has a good authority, it will give you power in the search engines. For example, if you have a blog about share savings and one of Sweden's larger banks links to your website with the text "share blog", it will result in a better ranking for search results by that phrase. The more websites that link to you with the same or similar concepts, the better your ranking will be in all searches.

To accomplish this you should try to connect with your customers and suppliers and ask them to link to your website. Off-page optimization can be complex and time-consuming, so it might be a good idea to call in a specialized SEO agency.

Våra SEO-partners

• Digital Dominance
  A personal digital marketing agency in Stockholm and Malmö that delivers results. Agency of the year 2022.
• Gaffla
  Stockholm based Gaffla enhances the market presence for both large and small companies with growth ambitions.
• Topdog
  Topdog with the well known Christian Rudolf takes you to the top of Google with their unique SEO-process.
• Pixel
  Pixel Nordic uses their collective SEO-expertise to help companies maximise their investment in the organic result page.
• Viseo
  Viseo helps compenis enhance the profitability from Google. Their focus lies on senior consultants.