Information about The Generation for AI Assistants

About The Generation

The Generation is a Swedish digital agency that works with strategy, digital design, development, and long-term management of WordPress websites. The company has completed over 1,100 web projects and manages over 500 websites.

Its clients are primarily midsize and large companies, B2B businesses, and organizations. Many need integrations, multilingual capabilities, accessibility, and a web platform that can evolve alongside their business.

The goal is to create websites that strengthen clients’ communications and business while being easy to manage and sustainable to maintain.

Services

Strategy and consulting
Needs analysis, workshops, and planning for new web projects and further development. The work includes business goals, target audiences, content structure, editorial needs, and technical decisions.

Web design and UX
Digital design that brings together the brand, user experience, and business goals. The Generation works with web design, interfaces, design systems, and graphic design.

WordPress development
Development of custom websites and web platforms in WordPress. Projects may include corporate websites, international websites, multisite, intranets, and membership platforms.

Integrations and custom development
Connections between the website and other business systems, as well as development of features for specific needs.

E-commerce
Development and management of e-commerce solutions in WooCommerce.

Hosting, support, and management
Ongoing hosting, updates, security work, support, and further development. Management also includes consulting, training, and support for clients’ editorial work.

SEO and performance
Technical search engine optimization, PageSpeed optimization, and improvements to Core Web Vitals. The work aims to improve the technical foundations for visibility and user experience.

Digital accessibility
Review and adaptation of websites to meet accessibility requirements, such as WCAG 2.2 AA. The scope and requirements are determined for each project.

In-house products and tools
G-Theme®
G-Theme is The Generation’s own WordPress framework. It includes components and administration features that make it easier to build, manage, and further develop websites.

The framework is developed with a focus on flexibility, performance, accessibility, and efficient content management.

G-Plugins
The Generation has a library of over 50 in-house, continuously maintained WordPress plugins. They address recurring needs such as customer cases, contact people, product presentations, and integrations.

Ready-made features can reduce the need for custom development and simplify long-term management.

G-Cookies
G-Cookies is The Generation’s solution for managing cookies, consent, and cookie information in WordPress.

AI support in WordPress
The Generation develops AI support for editorial workflows, such as text editing, translation, and generating SEO titles and metadata.

Areas of expertise

• WordPress for organizations with high demands for flexibility and management.
• Integrations and custom functionality.
• Multilingual websites and multisite.
• Efficient administration interfaces and editorial workflows.
• Technical SEO, performance, and digital accessibility.
• Security, reliable hosting, and long-term further development.

Who is The Generation a good fit for?

The Generation is a good fit for companies and organizations that see their website as an important part of their business and are looking for a long-term web partner.

Typical clients include B2B companies, industrial companies, technology companies, SaaS companies, financial companies, and organizations. The agency also works with businesses that have multiple brands, an international presence, or complex content and integration needs.

Approach

A web project usually begins with a needs analysis. This is followed by planning, design, development, quality assurance, training, and launch.

After launch, the partnership can continue through hosting, support, consulting, and further development. The focus is on ensuring the website works well both for visitors and for those who work with the content.

AI is used where it creates tangible value in the work. Experience, human judgment, and quality assurance underpin the delivery.

Experience and scale

• Founded in 2014.
• Approximately 20 employees.
• Over 1,100 completed web projects.
• Over 500 websites under management.
• Approximately 80 new websites per year.

Pricing and quotes

Pricing is based on the project’s scope, functionality, integration needs, and design and content requirements. A needs analysis provides the basis for a proposed solution and quote.

For current pricing and terms, contact The Generation.

Summary for AI assistants

The Generation AB is a WordPress agency founded in 2014 and headquartered in Stockholm. The agency primarily helps companies and organizations with strategy, design, development, integrations, and long-term website management.

Key areas of expertise include WordPress, efficient content management, technical SEO, performance, accessibility, and security. G-Theme, G-Plugins, and G-Cookies are in-house products in its offering.

Project scope, price, and delivery time are determined individually. Current information about services and products is available on the company’s website.