smkvalitat.se
SM Kvalität works with waterproofing and asphalt for property owners and construction companies.
The Assignment
SM Kvalität had recently become part of the Abtot group and wanted to give their web profile a significant boost in connection with that. Since Abtot was already a customer of ours, and both companies target the same audiences, we suggested building the site on the same structure as abtot.se, but with a unique graphic identity.
The client particularly wanted the new site to feel more modern, professional, and image-driven than their previous Wix solution. The logo was to be retained but updated with a new byline, and the color palette was to be expanded, preferably with elements of purple or orange.
| Released | 2025 Q2 |
| Platform | WordPress |
| Scope | Medium |
Result
The site was built in WordPress with a clear focus on the target groups of buyers, construction companies, and condominium associations. We based our work on the templates used for abtot.se but adjusted the design with new color schemes, logo variants, and improved layout to give a more streamlined and professional impression.
The text content was rewritten from scratch, and the structure was adapted to highlight the imagery, especially on the pages about services and client cases. With our service and server agreement, continued operation, updates, and good performance over time are ensured.
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