sbfsverige.se
Industry organization for asphalt and surfacing in Sweden.
The Assignment
The Swedish Pavement Association wanted to gather several existing websites into a common platform in WordPress, where sbfsverige.se became the hub. Content and functionality were previously scattered, creating confusion and inefficient administration. The goal was to create a clearer whole where Asfaltskolan and Asfaltboken are integrated in a natural way. At the same time, it was important to maintain the existing graphic profile and not make too many visual changes.
The target audience consists of industry professionals with varying digital maturity, which required simplicity and clear navigation. The website should be perceived as stable and reliable, but also modern enough to attract new target groups.
| Launched | 2026 Q1 |
| Platform | WordPress |
| Scale | Medium-sized |
Result
The result was a consolidated WordPress website where previously separate initiatives are now connected in a common structure. By consolidating content and clarifying navigation, it has become easier for both existing and potential members to find the right information, whether it concerns membership, news, or education through Asfaltskolan. The new structure also reduces internal complexity and makes it more efficient to manage content going forward.
The design balances the existing visual expression with a more contemporary and accessible interface. The focus on simplicity and recognition ensures the target audience quickly feels at home, while the platform provides better conditions to grow and develop over time, both in terms of content and functionality.
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