kraft-samling.se
KRAFT is a politically and ideologically independent platform that strengthens the dialogue between humanistic and social science research and political decision-makers. The platform was researcher-initiated and started up in February 2026.
The Mission
When the initiative was about to be launched, both a clear visual identity and a website that could support the operation from the start were needed. KRAFT needed a website that could clearly gather the organization's purpose, network, activities, partner organizations, and current publications. The platform needed to feel serious and credible, but without becoming heavy, bureaucratic, or distant. The Generation was tasked with creating the graphic profile and developing a new WordPress website with structure, design, functionality, operation, and long-term management.
| Launched | 2026 Q2 |
| Platform | WordPress |
| Scope | Medium-sized |
The Result
The result was a graphic direction with logo, colors, typography, visual style, graphic elements, and a website. The expression feels humanistic, contemporary, and trustworthy, with a softer feel than traditional government or research environments.
The website makes it easy for visitors to understand what KRAFT is, who is behind the initiative, and how the platform works to strengthen the meeting between research and politics. It gathers news, publications, activities, partner organizations, and contact routes in a structure that is easy to expand further.
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